SF Chronicle: Privacy at stake in state Senate bill

May 28, 2013

There are two compelling reasons for the California Senate to approve legislation that would extend basic consumer-privacy protections to online transactions.

One is fairness to consumers: Californians should not be forced to turn over more personal information than is necessary to execute a transaction and protect against fraud when they buy a downloadable product.

The other is fairness to brick-and-mortar stores that are struggling to compete against online businesses that already enjoy myriad savings in tax and labor costs. Those online merchants should not get the additional advantage of being able to collect, aggregate and exploit personal information for marketing purposes.