Sen. Jackson, Congresswoman Speier and Others Call for an End to the Pink Tax

February 14, 2020

SACRAMENTO–As women continue to earn less than men on average yet far too often pay more for the same products, Senator Hannah-Beth Jackson (D-Santa Barbara) will be joined by Congresswoman Jackie Speier (CA-14), business owners, and social justice advocates to raise awareness of the so-called “pink tax” in which many women’s products cost more than the same products marketed to men, and announce legislation to ban gender-based price discrimination in the sale of consumer goods. 

WHAT:             Stop the Pink Tax press conference with display of real gender-based price discrimination examples

WHEN:            Tuesday, February 18, 2020 at 11 a.m.

WHERE:           California State Capitol, Room 1190

WHO:              Senator Hannah-Beth Jackson (D-Santa Barbara)

                        Congresswoman Jackie Speier (CA-14)

Hilary Lentini, National Association of Women Business Owners, California

Richard Holober, Consumer Federation of California

Surina Khan, Women’s Foundation of California


VISUALS:         Side-by-side comparisons of men’s and women’s products with price tags

Later that day, upon adjournment of Senate Session (estimated for 3:00 pm) in the state Capitol room 4203, Senator Jackson will convene a Joint Informational Hearing with the Senate Judiciary Committee, Select Committee on Women, Work and Families, and the California Legislative Women's Caucus on the pink tax entitled The Pink Tax: How Gender-Based Pricing Discrimination Undermines Women’s Economic Opportunity and What to do About it. The agenda is available here.

Jackson represents the 19th Senate District, which includes all of Santa Barbara County and western Ventura County.